When all else fails, take to the streets.
The plan this morning was to head down to the Olympic park and snap some shots of the TOP sponsors’ brand activations. Unfortunately, it turned out that wasn’t possible. Apparently as of Monday, Ticketmaster has stopped selling ‘entry only’ tickets to the Olympic park. This means that all access to the major sponsorship pavilions is now limited to event ticket-holders and Olympic officials. So, the new plan? Cross my fingers and hope to snag one of the few tickets being released to the public at midnight tonight and, in the meantime, take to the streets!
Sticking within London’s East End, I spent a good part of the day chasing cabs and shooting buildings. While vehicle wraps and billboards certainly aren’t the most exciting component of the various London 2012 sponsorship campaigns, they do provide as a strong visual presence of the Games. Below are some of the highlights, featuring campaign ads by Visa, BT, Samsung, Adidas, McDonald’s, BP, Dow, Lloyds TSB, and Cadbury.
Dow Black Cab wrap, Bethnal Green, London, 1 August 2012
Lloyds TSB Black Cab wrap, Old Street, London, 1 August 2012
Visa Black Cab Wrap, Bethnal Green, London, 1 August 2012
Visa van wrap, Old Street, London, 1 August 2012 (look how fast the athlete made it run!)
BT van wrap, Victoria Park, London, 1 August 2012
BT Black Cab wrap, Bethnal Green, 1 August 2012
BT Double Decker ad, Old Street, London, 1 August 2012
BT Double Decker ad, Old Street, London, 1 August 2012
Samsung Double Decker wrap, Old Street, London, 1 August 2012
Cadbury Double Decker ad, Old Street, 1 August 2012
Samsung billboard, Old Street, London, 1 August 2012
Samsung street banner, Old Street, London, 1 August 2012
McDonald’s poster, Old Street Station, London, 1 August 2012
Adidas poster, Old Street Station, London, 1 August 2012
Adidas poster, Old Street Station, London, 1 August 2012
Adidas billboard, Old Street, London, 1 August 2012
BP billboard, Old Street, London, 1 August 2012
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