After work on Friday, a small group of us crossed the street to take in the Winnipeg Goldeyes baseball game at Shaw Park.
What did we see? Sponsorship activations galore!
On the concourse, Rogers had a tent where you can play with the new HTC smartphone and enter to win various prizes. Each of us walked away with a pair of branded “Wayfarers” and a pack of gum.
It was hard to ignore the backlit concourse sign hanging above our seats promoting a local company. It was also hard to ignore the low-res imagery that was used for the sign.
Orville and Bryan were approached to participate in the Sumo Race, sponsored by Serta Mattress Company. In-between the 3rd and 4th inning, they were dressed up in sumo suits and raced down an on-field obstacle course to win prizes. Bryan and Orv each won a mini Serta sheep that they gave away to some kids who were getting their faces painted.
On your mark… get set… SUMO!
Even after the game, fan services reps were at the exits handing out vouchers for free Subway sandwiches.
After all these years, the Goldeyes are still providing a sponsorship activation option that many local businesses (including some of our clients) take advantage of. Many Winnipeggers–whether they are avid baseball fans, or attending their first game–take notice.
(Oh yeah, the Goldeyes lost 4-3. But that detail probably won’t be included in the stories we tell about that evening.)
Special thanks to the Goldeyes production staff
TrackBack URL :