Bry Spy Vol. 35

There are some good looking letterforms being developed for the Rio 2016 Olympic Games. Below is a write-up from the Rio 2016 website on the thinking behind the typeface and the process in which they’re being created.

“The design of the Rio 2016™ font depicts the essence of the Olympic and Paralympic emblems: Passion and Transformation. The boldness of this creation is not only in the design, but also in its importance for the design market in Brazil. The Rio 2016™  font is one of only a few bespoke fonts created by a Brazilian team.

Each letter expresses a characteristic of the Rio 2016™ Games, its people and the city. The letters are written in single continuous strokes, with fast and fluid motions, suggesting the movements of the athletes in action. The strong contrast between thick and thin strokes was explored during the design process by putting brush to paper and writing by hand. The variety of the curves in the different letters has a unique informality, inspired by the joyfulness of the Brazilian people.”

Bry Spy Vol. 34

Here’s a sneak peak at the London 2012 Olympics identity in use, courtesy of Creative Review. The London 2012 brand was developed by Wolff Olins. Follow the links for a closer look.

Bry Spy Vol. 33

Wim Crouwel, now 83, can look back on an extremely productive career as a highly influential designer. Crouwel is especially admired for his systematic approach to the design process, utilizing grids in his layouts.

Wim Crouwel from Submarine Channel on Vimeo.

Bry Spy Vol. 32

Toormix is a design studio based in Barcelona specialising in branding, art direction, creativity and graphic design. Since its creation in 2000 the studio has worked on corporate identity, print, web, and editorial projects.

Bry Spy Vol. 31

Calligraphica is a blog that’s all about calligraphy and hand-drawn type. Enjoy!

Bry Spy Vol. 30

Erik Marinovich is a letterer and designer based in San Francisco. He is a co-founder of Friends of Type and has worked for clients such as New York Times, New York Magazine, Newsweek, The Atlantic Monthly, Wired, Metropolis magazine, GAP, Diageo, Nike; while also freelancing for various studios such as: Landor, Brand Union, Greatworks, Anomaly in New York. He was recently named LetterCult’s Person of the Year 2011 and in 2012 co-founded Titlecase, a lettering and design studio with fellow letterer Jessica Hische.

Bry Spy Vol. 28

The story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by forty years of Pentagram design.

Bry Spy Vol. 27

Aaron Draplin is a designer, a collector, and a working class american. He believes that history should be preserved and that we should be thankful for the modern tools that designers so often take for granted. You can find his giant collection of old logos, typography, and illustration on his flickr, or on his personal blog. 

Bry Spy Vol. 26

A short vignette of a book being created using traditional printing methods.

Bry Spy Vol. 23

Tether is an agency based in Seattle, Washington. They were challenged with the task of Re-imagining Gatorade. This is a video they produced to summarize the process.

Gatorade: Brand Videology (short) from Tether on Vimeo.