Benjamin Falvo merges his digital practice into a fully integrated communications firm.
NEW YORK CITY – January 11, 2012
Benjamin Falvo, founder of the NYC digital and interactive agency Dream Store, is joining the New York office of ClarkHuot as Lead, Digital Practice, a new position. Falvo, who starts immediately, will report to the agency’s CEO Peter Clark.
The hire underscores a growing trend of agencies looking to diversify their services and better their ranks within the industry. This is paramount as the boundaries of media, digital technology, and brand integration become increasingly blurred.
The addition of Falvo and his digital expertise emphasizes ClarkHuot’s push to extend its digital practice and activities by placing him into a leadership and client-facing role.
Falvo, 31, started Dream Store in 2002 as a trans-media digital planning agency that was focused on finding new ways of developing vehicles to communicate creative ideas faster than ever. Falvo’s approach to digital planning will become an integral part of ClarkHuot’s integrated brand solutions.
“Falvo’s expertise and ability to create tailored digital connection strategies will create a significant advantage for our agency and its ability to offer a more integrated service. We are always looking to attract a wide range of people with varied skill sets and backgrounds in the interest of building an agency with a great depth of knowledge, creativity, and point of view,” said Clark. “Falvo will be working with our Executive Creative Director Edmond Huot and our creative team to generate new ways of thinking and working. This is about more than just expanding our digital service.”
“Ben is a business builder at heart, which makes him a great fit for our agency,” said Huot. “His non-traditional thinking and approach to digital marketing is an ideal fit for our agency to create innovative ways for our clients to engage with consumers.”
A great example of how Falvo crossed the power of the digital grapevine with traditional business sensibility is the highly successful Down & Derby, a unique and interactive event that fused old time roller disco with modern sites and sounds. The event grew to reside in six American cities and has become a staple at the Rain Night Club at the Palms Casino.
ClarkHuot is a strategic integrated branding and interactive firm dedicated to helping companies design, launch, and manage their overall brand experiences across all points of customer, employee, and shareholder contact.
For information or interview requests, please contact:
ClarkHuot NYC office: 1 (212) 564-8716
Benjamin Falvo Direct: 1 (412) 841-9431
Hello again scholars, are you ready to expand you minds? Well here comes a Did You Know Tuesday that you can take to the library and share with all your study pals.
Did You Know:
That your nose is the perfect shape for drawing an outline of a Teenage Mutant Ninja Turtle?!
Just remember to keep your giggles to a minimum whilst in the library, as we don’t want to interrupt your fellow pupils ruminating.
We here at the C.H.I.F.K. (Clark + Huot Institute of Furthering Knowledge) are dedicated to providing you with qualified and credible information. This week’s instalment of Did You Know Tuesday is for the computer shutterbug.
Did you know:
If you hold shift whilst taking a photograph in Photobooth the flash will turn off, saving you from blown out photos…
Today is a very special D.Y.K.T.
On this day 27 years ago Anthony Kowalczyk was born! The Year 1984, and movies such as Ghost Busters and Terminator were in the theatres. Prince’s “Let’s Go Crazy” was #1 on the charts, and on a beautiful fall day such as this one, Anthony C. Kowalczyk (super hero, world traveller, daredevil extraodinaire and all around great guy) decided to make his way into this world. And since that fateful fall day, people have celebrated his birth. Some people build statues, others shower him in gifts, most tip their hats to his parents for creating such a wonderful human specimen. Does all this go to Anthony’s head? How does he not have an ego? Scientists still can not figure out how he can be so down to earth, some things are just better left unknown…
In our second installment of Did You Know Tuesday, Clark + Huot studio would like to introduce you to the calming technique of Clipnosis.
Did You Know:
If you attach a binder clip (gently) to the scruff of your cats neck it has a soothing effect!
Watch this video to witness proper application:
We here at Clark + Huot are driven to make sure that you can constantly expand your knowledge base. So, we deemed it necessary to create a category of the blog dedicated solely to informing our readers of the interests of the world around you.
Did you know!
That if you hold Option + Shift and adjust the volume on your Mac keyboard, it adjusts the volume in quarter intervals!
For our next office episode we decided to do it in the style of your favourite director and mine, Wes Anderson! Its been a blast making it so I can’t wait till everybody gets to see it.
Here some jams to get your weekend started! With two new pickers in our New York office Shaheed, and Luke.