Earlier in the summer, the Velocity team was discussing Minneapolis art director Nicole Meyer’s Branding 10,000 Lakes project.
Meyer felt that lake logos were, for the most part, poorly done. So each day, she gives a new lake in Minnesota a miniature makeover — a quick little rebrand to get people thinking.
We love the concept, and decided to take a similar approach as we wrapped-up our Wallpaper of the Week project. After considerable discussion, we realized how many great neighbourhoods in Winnipeg lack any distinct visual identity. So we’re devoting the next year to branding and rebranding the neighbourhoods of the city we love.
Rebranding One Great City
VELOCITYWG is our new, weekly design project: simple exercises in unfettered creativity with a common theme that’s near and dear to our hearts: celebrating the streets, suburbs, and cityscape of Manitoba’s capital.
Our first entry, by Velocity Creative Director Karla Burr, premieres Monday.
Have a great weekend! -J
“The film focuses on Winnipeg’s intricate relationship with professional hockey, how it influences, defines and continues to impact its citizens on an emotional, economic and, often, a very personal level. Using a variety of interviews from fans, writers, critics, players and a tapestry of pro hockey enthusiasts White Noise explores Winnipeg’s fifteen year fascination with the ghost of a professional hockey team, and the team’s unbelievable, inspiring return.”
White Noise premieres with a free public screening at 8 p.m. October 1 on the 35 ft. Creswin Screen at 201 Portage (Portage and Main), and is also available on MTS Winnipeg On Demand, starting Oct. 2.
Jeff Newman is a longstanding client of ours (Velocity designed the Nüman Films site), and we wish him the very best of luck with what’s sure to be a HUGE hit!
We went to J & M Truck Recycling to check out our graphics being applied to a Frontiers North Adventures bus. Anthony and I thought we’d be standing around outside in a big empty parking lot, but it was so windy that we had to go inside with all of the huge bus engines, greasy scraps and welding sparks. I felt like a kid in a truck recycling garage…thinking about candy.
A Chief Ink Maker shows how colour and ink is created from the raw ingredients–powder, varnish, and passion. Everything designers and printers need to know about the process, the challenges and joy of ink making.
Presented by Peter Welfare, president and head inkmaker, The Printing Ink Company.
Find out more about The Printing Ink Company here.
In our second installment of Did You Know Tuesday, Clark + Huot studio would like to introduce you to the calming technique of Clipnosis.
Did You Know:
If you attach a binder clip (gently) to the scruff of your cats neck it has a soothing effect!
Watch this video to witness proper application:
Velocity recently had the pleasure of working on a new radio spot for Safeway Boo at the Zoo!
We also had the dubious pleasure of working with some smelly, horrible trolls in the studio. Have a listen.
Who would have thought trolls would be so difficult to work with?
The spot hits the airwaves today.
Safeway Boo at the Zoo runs October 20 to October 30.
On Thursday, September 22, Clark + Huot played host to a gathering of Winnipeg’s most talented and respected designers, photographers, writers, and other creative types at Pass it On. It can be easily described as a night full of inspiring and entertaining conversation with VIP guests including Noam Gonick (Film director, screenwriter and artist), Joy Keeper (Actress), Andrew Chipman (Fashion blogger extraordinaire), Roy Liang (Fashion designer) and Takashi Iwasaki (Painter/artist). Today I want to share just a little about how this party started, who came, and of course, some photos taken by official party photographer, Leif Norman.
Before we get into it, I think it’s only fair that I acknowledge the brains behind the event. Thanks to Anthony and Chris for working around the clock over the last several weeks organizing and planning Pass it On. These guys did everything – from carrying tables to booking DJ Burglar, sending out invites to lining up a ridiculous roster of sponsors including Siku Vodka, Fyfe Printing, Aldine Specialty Printing, Holyoke Fine Papers, Unisource, Zagat, Vice, Disney, Fader, Teen Vogue, Hulu, TimeOut New York, Hallmark Channel, Cordenons, Bernstein & Andriulli, FiberMark, Current, and Domtar.
Each of our sponsors made a generous donation to Pass it On, resulting in a pretty spectacular spread of free swag. It didn’t take long for the table of books, paper samples, DVDs, pens, and other awesome sponsor take-aways to disappear into the stunning cotton tote bags our friend Paul silkscreened at Fyfe Printing, not to mention the beautiful posters.
While on the topic of printing, we’d also like to thank Aldine Specialty Printing for their generous and beautiful printing of the letter-pressed invitations! Anthony loved the poster so much he had it framed!
Leif Norman, our official party photographer, did a great job getting some photos in front of the step-and-repeat media wall, produced by Vincent Printing. The red carpet entrance really set the tone for the night and helped convey the sense that this would be a night to remember.
The party itself featured a steady stream of new faces as guests continued to walk in throughout the evening. People with all manors of creative backgrounds came to share their latest work, ideas, and opinions under the Pass it On banner.
*For the full photo set, click here.
A film about the dying art of sign painting filmed in New York City.
Directed by Malcolm Murray and presented by Stella Artois. Watch & enjoy
In Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, the supercomputer Deep Thought determines that the Answer to the Ultimate Question of Life, the Universe, and Everything, is 42.
And so with Wallpaper of the Week #42, we’ve decided* to end our year-long experiment in off-the-cuff and on-the-fly design. However…
We will continue to provide you with outstanding quality digital content at the same great price (free) that we always have. Starting next week, Velocity is plunging full-speed into a new and interesting project, directly connected to the city we love.
No, not Lethbridge (although it is a very fine city). We mean Winnipeg.
Tune in to this very website at the same time next week, and join us as we venture into, and perhaps brand, some exciting territory… inspired by Minneapolis art director Nicole Meyer.
Don’t forget to bring a towel.
Share and Enjoy
*This was a conscious decision, and in no way related to the fact that we have been unbelievably busy these past few weeks.