It’s Monday. It’s Winnipeg.And It’s Cold.
WotW #29: SoCal Escapade
Velocity’s Wallpaper of the Week, SoCal Escapade, is a modern re-imagining of a 70s floral pattern by graphic designer Andrea Giasson. Imagine a Volkswagen van cruising the Pacific Highway, firework-blossoms of red, blue, and green clovers strewn across the pastel pink surfboards on the roof, a nectarine sun above, a blue paisley sea below. Groovy.
First Capital Group – Rebrand
CHALLENGE
First Capital has become a highly respected wealth management firm with prestigious clients across Canada. Their brand was never fully developed and needed to be more clearly defined and expressed.
SOLUTION
The new brand for First Capital is based on their focused investing approach, keying into their total customization philosophy by creating completely unique solutions for their customers.
The identity highlights the new brand and represents a focused approach along with a totally unique experience.
Taking inspiration from prisms and organic shell formations, the symbol gives the new brand focus and energy. Like a fingerprint, the symbol has a totally unique look and rhythm that creates a youthful and open feel by keeping the strength of the overall shape. The type was created to be dynamic, open, and confident.
The overall brand has a dynamic power that encapsulates the energy of First Capital.
Firefly – Rebrand
CHALLENGE
The Lake of the Woods Child Development Centre outgrew their name. Their services now reached far beyond the Lake of the Woods and their clients included families and individuals of all ages.
SOLUTION
Their old brand did not truly represent who they were and who they were becoming. The new name and identity – Firefly – represent the openness, warmth, and guiding nature of the organization. Their new brand is natural and warm, but confident and strong in its approach.
The identity is based on a bouquet of light. The three elements represent the three areas that Firefly focuses on: physical, emotional and developmental. These elements overlap to represent one cohesive unit that comes together to help a family.
The typeface was designed to be both strong and stable, but its gentle curves keep a warm and friendly voice.
The brand is unified throughout all of its services, even though there are huge differences in the style of each offering. The use of a unique colour palette for each service allows each to have its own feel underneath the overall brand.
RESULTS
The new Firefly name and brand have been quickly adopted internally, helping to unify employees that had previously been feeling segregated. The new brand will become the first point of contact for families in need of support in western Ontario.
WoTW #28 – Do Androids Dream of Electric Treats?
Velocity’s Wallpaper of the Week by Karla Burr, Do Androids Dream of Electric Treats?, is somewhat influenced by the work of novelist Philip K. Dick and cartoonist Jim Meddick. Gaze deeply into the wallpaper, and contemplate whether artificial intelligences will one day crave cold, sugary, dairy-based snacks. For best effect, listen to the music of Phillip Glass: http://velc.it/lnn8Ed
See you next Tuesday. Unless the world ends.
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Cocoon Wins at Signatures
Cocoon is proud of a great showing at this year’s annual Signature Awards, recognizing the best in advertising and design this province has to offer.
We took home six awards including two Judge’s Favourite Awards for our work on the Kildonan Place Holiday Countdown advertising campaign, and the Endangered Potatoes advertising campaign.
KP Holiday Countdown - Winner of Judge's Favourite and Best Specialty Advertising
Being a brand agency, we were very glad to have been awarded Best Rebrand of the Year with Firefly, a project which consisted of renaming and rebranding for Lake of the Woods Child Development Centre located in Ontario.
We also won awards for Best Newspaper Advertising, Best Outdoor Advertising and Best Specialty Advertising, a category that recognizing non-traditional forms of advertising.
Kyle’s reaction: “It’s always nice to celebrate our creative team and our clients, we couldn’t do any of it without them.”
Chuck’s reaction: “Our passion and pride comes through in our work, but we are only as good as our last idea. So, we always look forward to imagining something new on our next project, we can’t rely on past achievements.”
IAAP Social Media Presentation
Tuesday – January 11, 2011
Social media is all the buzz. Although it’s hard to ignore new bright and shiny objects, social media should be treated like any other medium.
Kyle was the guest speaker at an event hosted by the International Association of Administrative Professionals and discussed how social media can both help and hurt your brand. There are definite risks associated with diving in without a strategy, and potential risks in ignoring social media completely.
Every business should approach social media as a part of a bigger overlying marketing strategy. Social media may make sense as a part of the ongoing customer experience or integrated as part of an advertising campaign. The point is, that it cannot be considered in isolation, and should be part of an integrated solution — a strategic tactic implemented to achieve a specific business goal.
Kyle provided a general overview which included some of the popular misconceptions we’ve heard, reviewed the various forms of social media, how to get started and what’s involved. He also highlighted how some popular brands use social media and the results they have achieved.
The most successful social media interaction is relevant, transparent, engaging and increases impact or value to the customer.
CURVE – Vote on GOOD Stuff Campaign
CHALLENGE
With the rebrand of CURVE 94.3, we helped create a truly unique format in Winnipeg radio. Unfortunately, the music mix did not fit into a familiar genre. We needed to communicate this unconventional mix to our target audience — a combination of females and males, aged 28-32.
Vote on the GOOD Stuff Campaign
SOLUTION
To communicate what was being played on the station, we boiled it down to the “GOOD” Stuff. This new description was used in advertising and integrated on-air.
An online/text voting campaign encouraged people to vote on everything that is good. Not limited to just music, listeners could vote on anything form cupcakes to Jay-Z. Outdoor media during the campaign encouraged listeners to vote via text messaging or through a micro site. Real-time results showed which items were voted “GOOD” that particular week. Voting was also integrated with the station’s Facebook page. Prizes (called “A Bag of The Good Stuff”) were awarded every week to the voting public and would often include tickets to bands that were voted “GOOD”.
Listeners could nominate their own “GOOD” stuff to be voted on. An archived list of what was voted “GOOD” and what was voted “NOT GOOD” was kept to ensure “NOT GOOD” choices were not allowed on the station. Nickleback was voted “NOT GOOD” a record three times.
RESULTS
Comparing data from September 2007 and September 2009, the station grew in all key demographics. Listenership among Adults 18-34 was up 59.2% — a increase of 24.9% in female listeners and an impressive 152.5% in male listeners.
Listeners could nominate their own "GOOD" stuff to be voted on.
Voting was also integrated with the station's Facebook page.
WoTW #27 – Lillehammer Pond
On the trail of Karla Burr’s Maylines entry from April 29, comes Colette Boisvert’s Wallpaper of the Week, Lillehammer Pond. Continuing in a Minimalist direction, Lillehammer Pond could be considered a Geometric Abstraction or Colour Field, comparable to the work of Kenneth Noland, or Barnett Newman. I can’t help but think of the work of M. C. Escher though; I’m anxiously hoping for an interlocking mass of square-headed green and yellow toads to come hopping into frame.
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WotW#26: LOL INTRANETZZZ!!1
The internet is a great place full of many laughs. Here is a wallpaper tribute with the perfect stock photo.
