Dylan, Bowie, and 2Pac all sang a song of change. Now it’s our turn.
For the past few months, Velocity Branding’s been hard at work creating a well-rounded branding experience for the people we work for. Because when we look at everything we do, it all comes back to one thing: creating business opportunities for our clients. And to create those business opportunities, we’ve been building and improving the services that deliver those opportunities. So if things seemed at a standstill on our website, we’re sorry. We’ve just been getting our affairs in order to offer more value than we’ve ever before.
Change is good, and this year’s had a lot. We have two new designers, a writer, a stack of awards and a stable of projects we’re proud of. We’ve also have a delightful new group photo, taken by the charmingly talented Jerry Grajewski
And while the past year’s seen a lot of change, the next year’s going to see even more: from a redesigned website to more blogging to expanded services, we’re getting things moving- in the real world, and on ‘the Internets.’
To keep up to date, follow us on Twitter, Facebook, or just type velocitybranding.com into your browser address. Whatever works for you.
And if you have a project you’re interested working with us on, email Chris or give us a call: 989-8433. We’d love to hear from you.
Weekend POP! 09/24/2010
Science Report Thursdays or:It’s a Small World After All
This just in! The world is tiny! (It’s a gif, so just sit back and watch)
Applied Arts Awards
Package design for brands developed by Cocoon for Oi and Gorp were both recognized by Applied Arts Design Awards.
Oi Furniture
Oi is a furniture system that fits in a 30” x 30” box – a pretty unique selling feature – so its box needed to be something special and reflect the product’s quirky style. Cocoon wanted new Oi Furniture owners to get to know their furniture better through the packaging, so the box was designed to be full of interactive messages (that also emphasize key product benefits).
The package design for Oi Furniture was also named one of the Top 100 Package Designs of 2010 by TheDieline.com, the world’s largest packaging website.
Gorp
Sometimes the best ideas are the simplest ones. While developing the brand and package design with Gorp – creators of an all-natural clean energy bar – Cocoon realized that many people eat part of an energy bar before an activity and save the rest for later. But traditional packages aren’t designed for this type of split use. Cocoon developed a simple resealable sticker system that lets consumers save part of the bar for later – without having to clean pieces of it out of the bottom of their gym bag. Cocoon is excited for the complete rollout of this new brand in 2011.
No longer Endangered
Save The Potatoes (Potato Coalition of Manitoba)
This past summer, Cocoon was approached by a number of Manitoba potato farmers, farmers market organizers, restaurant and store owners, and other concerned citizens about a new law that threatened to put the province’s small potato farms out of business and compromise the local supply of potatoes available to purchase. We worked with the new coalition’s organizers to put together a campaign that included PR, a blog, and outdoor advertising. In just three weeks, the campaign helped create enough pressure to get the law changed in favour of Manitoba’s small potato farmers.
The Endangered Potatoes Campaign has been popping up in blogs everywhere.
