Weekend POP! 02/26/10
So I got to open up for Bobby Birdman and Yacht last night with my band Not Animals. In celebration of how awesome it was, here is the playlist with heavy influence on what I picked plus some bonus photos!
Science Report Thursdays or:Paw & Order
Here’s a science mystery for you: for some reason, dogs can’t help but react to the Law & Order: Special Victims Unit theme song. I’m sure there is a perfectly good explanation for this beyond the fact that it is just a purely amazing show. It more than likely has something to do with frequencies, but instead of trying to figure it out, have a look at 35 videos displaying this K-9 phenomenon.
Going For A Gold Meowdal
I think every olympic sport should have a cat somehow involved.
I’ve Got Friends In High Places
So today I stumbled upon an article about the worlds tallest dog, his name Giant George. George stands on his hind legs at 7’3″ (that is as tall as shaq), weighs 100 lbs more than the average great dane, and sleeps on his own queen size bed.
I thought I would put together a comparison photo of me and my large new photoshopped friends.
A Disney Doc Isn’t Just One Of The 7 Dwarves
The Venga Bus Is Coming…And Won’t Leave My Head!
I cant get this song out of my head!
Samurai Vodka on TheDieLine.com
This vodka shows how creativity can start building esteem for a product almost instantly, even if you have not seen or tried it before. Product design is an obvious expression of a brand that can create differentiation and offer a memorable brand experience.
Imagination and creativity can only take a brand so far. Although brand expression can increase a product’s potential market share, the product experience needs to satisfy expectations, if not exceed them. If the product is good, this could be a great selling vodka. Would you buy it?
Weekend Playlist of Power!
Oi – Branded Product
INDUSTRY SETTING
Oi Furniture was conceived in the Spring of 2006 as the result of an internal initiative at Cocoon. Our original intention for Oi was just to demonstrate our ability to be innovative using brand-driven product design. We hoped to drive new product design business for the furniture manufacturers we would find showing at the International Contemporary Furniture Fair (ICFF) in New York.
CHALLENGE
We were given the opportunity to show a product as part of a select group of designers being showcased from across Canada – but the show was in three weeks and we had nothing ready to show.
STRATEGY
We invented and positioned the brand for Oi Furniture to inspire a new innovative product concept.
SOLUTION
The brand was positioned to be good to the earth by not creating furniture destined for a landfill We want to be good to the earth and adapt with people’s lives.
RESULTS
The result – a new brand of environmentally low-impact cellular furniture – captured international interest and attention when the first prototype was unveiled at New York’s International Contemporary Furniture Fair (ICFF) in May of 2006.
Since that time, Oi cells have gone into limited production and have landed in commercial and residential spaces in cities including New York, Miami, San Francisco, Vancouver, Toronto, Minneapolis, and Chicago.
In December 2010, Oi was chosen as part of WIRED magazine’s holiday ‘wish list’ and was featured at the WIRED pop-up store in New York. Oi’s packaging was also recognized by TheDieline.com – the world’s largest package design website – as one of the top 100 package designs around the world for 2010.
“The idea for Oi may have been born at Cocoon, but it needed to be its own brand in order to grow. The success of Oi speaks to the strength of Cocoon’s ability to continuously innovate engaging brands. People are surprised to hear that a branding agency created and launched a furniture company, but I believe the possibilities of what you can create are endless if you are truly open to innovation.” – Kyle Romaniuk
Beyond the product design itself, the brand and Oi’s creative package design have received accolades from industry and awards shows including being named one of the Top 100 package designs around the world for 2010 (by TheDieline.com – the world’s #1 package design website).
